It’s easy to be excited and have positive energy on a sunny day, especially in Minnesota, when we only have so many beautiful summer days a year. Being a ray of sunshine means bringing that same positive energy on a cloudy day. For most people, health insurance is like living in Seattle where it rains 90% of the time. Our job at Shoreline is to be the ray of sunshine, poking through the clouds and shedding light on what is for most people a very confusing, overwhelming, and incredibly stressful decision that is often coupled with a huge life change. It goes beyond making them feel good about their health plan decision, it’s meeting them where they are at in life…helping them to see the bright side of their situation. Radiating positive energy that continues to be passed on, like the butterfly effect.